We've typically shopped at Kroger until recently. We both always felt that it was the cheaper of the grocery options (between Publix, Kroger & Target). Since we've been in this "money saving mode" I've been creating a spread sheet of prices on the items we buy, in order to have a better idea of what a "good price" actually is and also to know which stores have the best price (and when a deal is actually a deal).
As I looked at the spreadsheet today, I was really surprised by something... Publix has lower prices. Who knew? When you add to that the fact that Publix doubles coupons up to 50cents and takes competitor coupons, it's a no-brainer to do the bulk of our grocery shopping there.
We've been doing more of our shopping there lately, rather than at Kroger, just because of them taking competitor coupons and us having a bunch of $5 off $25 or $50 coupons from other grocery stores. Knowing what I know now, we'll definitely keep doing the bulk of our shopping there for basic items, unless it's on sale somewhere else for a better price.
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